I know that relying on Google Adsense is not the most secure revenue stream, but if you are making money through the Google Adsense program then you might as well maximize your earning potential.
Many who work online have been earning very well from this program for years, with numerous stories of individual entrepreneurs earning well over $100,000 a year from Adsense all over the internet.
I have been earning passive income using Google Adsense and some other contextual ad programs for a few years now. If you are new to this blog, here is an example of my Adsense earnings if you are curious how much this income stream contributes to my online earnings.
Basically, the main revenue drivers of your Adsense earnings are the cost-per-impression (CPM), click-through rate (CTR) and page views. While I have discussed increasing traffic and thus page views quite a bit on this blog (you can search for articles in the archives), in this post I want to discuss one way to significantly increase both your CTR and overall earnings from Adsense.
But before getting into this tip, there are some basic fundamental ways to increase your Adsense earnings by improving your CPM and CTR. These are “gimmes” that you should consider and implement immediately. You can read about those in my notes from my meeting with the Google Adsense team.
Once you have optimized your existing Adsense earnings, consider the following strategy, which has boosted my Google Adsense CTR and earnings significantly.
If you have been following my journey on the Extra Money Blog, you likely already know that I generate a significant portion of my passive income from a portfolio of static websites. Many of these static websites also have a relevant eBook that is sold on each, which is why I have a large portfolio of eBooks as well on various eBook distribution platforms such as Amazon and Barnes and Noble.
Not to get on a long segway here, but eBooks are one of the best and most turn key ways to generate passive income without having your own blog or website. You can read why here. If you are interested in profiting from eBooks, you can read my 25,000+ word comprehensive series on eBooks here.
The reason I mention this is because many of my static websites have in them an email opt in form that I use to collect the email addresses of my site’s readers and visitors. Once I have their email addresses, I can communicate with them using a pre written series of auto-responders (automatic personalized email messages) scheduled to reach their email inboxes after various increments of time (for example, weekly).
This process works on auto pilot once set up. If you are not familiar with how this works, you can read more about how I use email auto-responders here.
In addition to building rapport and delivering high value for free, one of the uses of these auto-responders is to “subtly” promote the eBook that is sold on the website. Needless to say that because the value delivered in the emails is of high quality, the conversion percentage (number of readers who end of purchasing the book) of buyers is also very high.
But there is one more way that I utilize my email auto-responder tool, and that’s to significantly boost my Adsense CTR and earnings. How? Let’s go over this.
In my automated email newsletter series, I usually have a few emails that are very brief in nature but point my readers to a link where they can get more information. For example, I may send an email that reads like this:
I wasn’t able to email last week because I was busy working on a new webpage on my site, where I have compiled a list of the top 10 (fill in the blanks) where you will learn how to (fill in the blanks). This is already proving to be one of the most visited pages of my site. You can visit this page here: (link).
I will be back with more tips next week
Notice the brevity. The goal is to get the reader to quickly get through the email and click the link. Not surprisingly, these emails also have the highest click through rate for me, which means the number of readers who are clicking through the links embedded within the email such as the one above.
When they click on this link, it takes them to a “Adsense heavy” webpage that exists outside of my website. What do I mean?
Basically, imagine one webpage that is not physically linked to your website, but exists in the cyberspace on your host. This webpage has a URL like any other webpage of your website. What I’ve done to this webpage is taken all the links and navigation options out. I have embedded a couple YouTube videos on the page, and large ad unit blocks right next to the videos.
You don’t have to embed videos. I have similar webpages where I have a bullet point list of key tips. The point is to take readers to a page with lots of quality info and no other links to distract them.
When readers are done reading the material or viewing the video, they can either click the X on the top right and shut down the page or click on an ad that is blatantly apparent. As you can imagine, my click through rates on these pages is very high. Here is an example of what one of those pages looks like.
That’s all the page is. Lots of white, big Google Adsense ad units, and no links. There is a link to this webpage below.
This strategy works great. Why?
First off, the webpage you send your readers to is very inviting in the sense that there is a lot of white space – breathing room for the eyes. The reader will likely take time to either read the material on the webpage or watch the videos you have embedded.
Once done, normal user behavior is to look for something to click on to move on. Because there are no navigation links on this page, the reader can either shut the browser down or click on an ad. Many users don’t like to shut the internet browser.
Although I had some inclination that this strategy is compliant with Adsense policy, I confirmed my understanding by asking a Google Adsense rep directly when I met with them. I was told this strategy is fine and doesn’t break any of Google’s rules.
I was ecstatic to know this and since then have created several other similar pages for several of my websites, resulting in higher Adsense earnings. You can read my detailed notes from my meeting with Google here.
I first learned about this strategy from Adam Short, whose training course I have taken in the past and currently am an affiliate off. Though many of his instructional material need updates, a lot of the core concepts in his training still work today.
Because Google’s rules doesn’t allow me to share specific CTR details, I can’t do that here, but I can tell you that it has increased significantly where I have applied this strategy. This obviously has led to higher earnings from Adsense. I currently have this strategy working on several websites.
You are welcome to see how this strategy works exactly by visiting one of my websites that has the auto-responder feature. If you sign up for the emails, you can get a feel for how I market my eBooks. You can visit one of my website’s here. You will notice the sign up for immediately to the right hand side. This is also a strategy I picked up from Adam when I was going through his training.
Although I have highlighted a couple uses in this post, there are several other uses for an email auto-responder tool as well. You can read about how I utilize this tool in different types of businesses, including a brick and mortar store that I own here.
I have been using the Aweber email auto-responder tool ever since they started in business and am an affiliate of their product which I love and fully stand behind. If you are interested in this email auto-responder tool and have questions or need some help, please feel free to reach out to me.
Alternatively, they have a very helpful tutorial that walks your through the entire process of getting started, as well as a very helpful support staff that you can talk to online via chat, email or through phone.
So what do you think about this strategy to boost your Google Adsense CTR? What are other creative and effective uses of an email auto-responder tool that you are familiar and/or experienced with?
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