A very effective back link building strategy I have initiated for my niche websites is the creation of a link wheel targeting specific keywords that I want to rank high for on search engines.
A link wheel is exactly what it sounds like, a group of links that link to each other to form a wheel, or a circle.
This link building strategy has not only helped me propel my websites to page one of Google, but it has also helped in quickly getting new web pages and blog posts indexed in search engine search results.
The reason why link wheeling is such an effective back link building strategy is because the websites I use in forming the link wheel are highly reputable websites that have high Google page ranks (PR).
Including a link from those websites to mine gives my web properties a quick PR boost and more importantly immediate recognition by search engines when they crawl the original sources of the link.
Here are some of the websites I use in my link wheel building efforts:
There are others as well but these are some of the highest impact sites as they are all web 2.0 properties as opposed to a traditional article directory like GoArticles or Ezine Articles, many of which have suffered from Google’s lessening perception of these “article farms”.
Web 2.0 properties are also more effective because they contain less or no advertisement. The more ads a particular webpage contains, the less relevant the content on it is deemed by search engines.
In addition, from a PR perspective, webpages with heavy advertisement are likely leaking out page rank if the advertisements do not contain the “nofollow” tag. The more a webpage’s page rank leaks out, the less is left over for your back links within the article.
This is how the link wheeling strategy works in a nutshell. Start out with one of the resources mentioned above and write an article. Somewhere in the article, include a link to another article on another one of the websites mentioned above.
When linking from one to another, use a keyword that you would like your website to be ranked high for. Typically, this is the main keyword of the entire website, or the keyword around which the website’s topic / content revolves around.
Make sure each article has a link pointing back to your website in addition to the link to another article. When linking back to your website, use an anchor text (keyword) that also relates to your website’s main topic. It is alright if you use the same keyword to link back to your website as the keyword to link to another article.
Let’s walk through an example of this effective link building strategy I initiated for my Sue the Airline website.
Start out by writing and submitting one article to an article directory or web 2.0 property. In this case I submitted one to Squidoo. Click that link and notice there are at least two links with the underlying keyword “sue the airline” which is my target keyword for this link wheel.
Within the article, click on the links. Notice that one link leads back to my main website, while the other leads to Wordpress. Visit the article and notice that this article does the same in terms of back links. Click one of the links and it will take you to this article on Hub Pages.
Note: All articles were outsourced to various VA teams
With this, you are officially done building one full link wheel. Though it only involved four web properties, a link wheel can involve as many web properties as you wish. I have created a link wheel as large as involving 25 article directories and web 2.0 properties. Yes that website is ranking on page one spot one on Google for a highly competitive keyword. This is a very powerful link building strategy.
Now there are also some advanced strategies you can apply once you have your link wheel built, such as leveraging social bookmark submissions and mass link building initiatives utilizing an effective article submitter tool.
Let me know in the comments section below if you are interested in reading more on the advanced strategies as it is beyond the scope of this discussion.
When creating your link wheel, I suggest keeping a spreadsheet to keep track of the URLs or web pages for each unique article you create on each of the websites mentioned above. You will need the specific URLs so that you can link to them later. You can also maintain your login credentials for each of the websites on this spreadsheet.
So what are we exactly doing when creating a link wheel? We are essentially transferring page popularity or page rank from one popular website to another. Because each of these pages (where your articles are published) also contain a link back to your website utilizing a targeted keyword, you are basically building a strong network of back links to your website for that particular keyword.
Not only does this give your website more page rank power, but it also improves your search engine ranking for the target keyword. That is why this link building strategy has worked very well for me every single time.
If you are wondering whether building a link wheel is a white hat strategy, it is! As long as you are publishing “unique” content on the websites mentioned above, you will benefit very nicely from creating a link wheel for your webpages without ending up in Google’s penalty box.
I recommend that you implement the link wheel strategy slowly over time. In other words, do not attempt to create ten link wheels for ten different target keywords all at once. Executing a link wheel strategy slowly over time yields the best results as it appears natural to search engines. Do otherwise and you might find yourself in Google’s dog house.
I learned, experimented and tweaked this strategy myself over a span of 6 months. I now outsource this task to get the most “BANG” for my investment. After you master the process, you can develop detailed and concrete instructions that you can provide to your virtual assistant or other outsourcing partners.
I have trained individuals in building effective link wheels to the point where it is now routine task. I am very happy with the job my partners are doing for me, and because of the wage arbitrage between the US dollar and the local currency in which I compensate them, the shifting of resources works very well in all of our favors.
Readers: Do you have any experience building a link wheel? What do you think about this particular back link building strategy?Previous: How to Avoid Duplicate Content Penalties & Google’s Dog House When Article Marketing