Today I want to talk about one specific method to market an ebook on Amazon Kindle with extra ordinary results. I have known about this method for some time now but wanted to try it out first on several ebooks I own to see how well it works before writing about it – I promise I wasn’t holding out.
This method is extremely effective because it works tremendously well and also efficient because it does not require much time investment on your part at all. 5 minutes if I were to guess?
The 20+ niche sites I own have a relevant ebook that I sell on those websites. These ebooks are also available online on Amazon Kindle and other ebook selling platforms.
So if you already have an ebook on Amazon Kinle, you can take advantage of this strategy today. If you don’t, I recommend submitting your ebook to Kindle because you may be missing out on gobs of traffic and potential sales.
The Amzon Kindle publishing platform is called Kindle Direct Publishing, or KDP. When you are a published author on Amazon Kindle, you are given the option to join a program called KDP select. Amazon didn’t have this program in the past, but ever since they have launched it my ebook sales have increased 800%. You read that right.
How did I do this? The KDP select program allows you to run a promotion where you give away your ebooks for free. Who doesn’t want free stuff? This is a great way to magnetize traffic toward your ebook listing on Amazon.
The beauty of this strategy is that those who download or “purchase your ebook for free” will have the ebook show on their personal selection list. In addition, since Amazon counts each download as a purchase, your ebook will show on the purchase list of the buyer who downloaded your ebook.
How does this help you? If you’ve browsed various products on Amazon, you have probably seen a message indicating something like this: “People who bought X also bought Y”. Reads familiar?
So if your ebook was downloaded 1,000 times, it now has that many more chances of showing as having been purchased, therefore others are going to start seeing it all over Amazon. Not to mention that this strategy also works in terms of gathering reviews and ratings for your ebooks, which improves their overall rank on Amazon.
Great strategy? You bet. Let’s look at how to implement it.
The first step of the process is to join the KDP select program. In your dashboard, your default menu looks like this:
Each row represents an ebook listing. To enroll that ebook, simply click the “Enroll” link to the far right.
Once enrolled in the program, click the box next to the ebook you want to apply this strategy to and click on the drop down menu on the top titled Actions.
Scroll down to the Manage promotions option and you will see the following pop up.
This is where you enter the “promotion”.
The content in this section explains the promotion. Your enrollment in the KDP program (which is really a revenue share program based on which you get paid by Amazon each time a reader borrows your book from the digital library) is good for 90 days, upon which you can elect to renew.
Every 90 days, you are allowed to give away your book for 5 days. This is the promotion part of it. For some books, I started giving away 1 free day’s worth for every 15 days, and for others I ran a free promotion for 5 straight days. Both approaches worked well. At the end of the promotion period, I had several thousand more downloads than I am typically used to seeing each month.
The amazing thing is that the very next month my actual (paid) ebook sales were up 8 folds. I couldn’t believe it and had to stare at my dashboard for a little while until I digested the facts. The strategy works as it helps you reach more eyes and as a result potentially more sales. It’s been great for my business, and I hope you can use this strategy TODAY and start to benefit yours as well.
I’d love to hear back from you so please come back and let us know how this strategy works out for you.
And if you are interested in profiting from your own ebook publishing business but don’t have an ebook yet, I think you will find my 25,000+ word series on publishing and profiting from an ebook helpful.Previous: How the Thesis WordPress Theme Can Benefit Your Meta Tag Optimization