I did not intend using Google Images to drive organic search traffic to my website, but one fine day when I was checking my analytics, I noticed that Google Images was in the top ten list of referrers of traffic to one of my websites, not once but thrice!
Several months have passed since then. Have a look at the top ten list of my traffic referrers to one of my niche websites:
Using Google Images is a big deal, and it is only growing in popularity. Results from using Google Images are often shown in search engine search results, especially when you search for proper nouns.
Here is an example on a search for Burj Al Arab (the only 7 star hotel of the world as of 2011 located in Dubai, United Arab Emirates:
Notice how the Google Images results are listed before the relevant websites? Google Images is essentially another search engine, except for images rather than websites. That said, web surfers who stumble upon images of your website that are listed in Google Images may end up on your website by clicking on the image or the accompanying URL.
How can you capitalize on the growing trend of using Google Images? By including at least one image on each web page of your niche website, or each blog post on your blog. Personally, I try to include at least one image per web page (more if possible) on my niche websites. When I do, I typically use the main keyword of the particular page the image is on as the keyword to optimize the image with.
Let’s have a look at an example. The main keyword I am targeting on this webpage is “Dubai 7 Star Hotel”. A related keyword that I am targeting to optimize the images on this page for Google Images is Burj Al Arab. This is how the back-end code of this webpage looks.
As you can see in the source code of this sample webpage, I have named the image file after the main target keyword on this webpage. I have also included the main keyword in the “Alt tag” of this image.
Whether you are using WordPress as your blogging platform, or any other HTML program for your niche website, all programs have a relatively self explanatory process of adding Alt tags to your images. Most programs usually prompt you to enter image description, or the Alt tag when adding images.
Since noticing the increase in traffic from image search engines like Google Images, I went back and included more images on some of my other niche content websites. The results are alarmingly evident. Using Google Images clearly works. Don’t lose the opportunity to take advantage of this easy to implement and increasingly effective SEO strategy.
Readers: Are you using Google Images to drive organic search traffic to your website or blog? What has your experience been like so far? Do you foresee mixing in an image strategy in your broader SEO efforts in the near future?
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