Over the last few weeks I have written quite a bit about the shift in direction of search engine behavior and how I am shifting my strategy from niche sites to a larger, authority site.
Subsequently I previewed the authority site I have been working on.
And then last week the Authority Site Duel portal was published.
It is important to establish a baseline so we can clearly follow the progress of this site.
Since I will be experimenting with various strategies in growing this new business, I want us all to be able to see what works and how and what doesn’t.
So in the spirit of baselining, I want to reveal what this authority site is and where it currently stands.
I’ve named this new business The CPA Requirements Portal with the following domain / URL: www.cparequirementshq.com
As I wrote about in my preview earlier, I bought the domain of this website earlier this year, but have not had any time to do anything with it until just a couple months or so ago.
Right now the site has roughly 80 pages, with another 70 or so in the works (topic ideas) that I need to write and schedule for release over time the next few weeks.
The site is currently generating all of its visitors from organic search traffic. There are no ads displayed on the site, public or private.
Here is a snapshot of the site’s current traffic:
Few interesting details to note right off the bat:
Needless to say I am happy with the way things have started off.
I chose the domain I did for the least dilution impact to my target keyword. More on this when I discuss keyword research and how I came up with this topic for my new business. You can read more about choosing the best domain for your website here.
This new business meets all the criteria laid out in the rules for the Authority Site Duel – the need for knowledge and expertise, undying passion, the genuine ability to help/enhance someone’s life, etc.
I have done it repeatedly in the offline world, so I am confident that I can do so online as well with much more scaleability. I have some very high aspirations for this business. You can read all about them here.
Here are just some of the subsequent posts I have planned to get you caught up to this point and then move forward together on this journey:
I am looking forward to going through this journey together. I know it will be a lot of fun.
So there you have it; my new online business.
Over to you now…
What do you think I need to do/add to this website to make it the go to resource for aspiring CPAs? What type of content should I focus on? How should I market the business and what avenues should I tap into to get the word out?
Please be specific. I’d really appreciate your input and will try to incorporate it as much as I can.Previous: The Shock of Unemployment in Your Later Years