Today I want to talk about tools you can use to optimize each blog post you publish. Without optimizing each blog post, it is difficult to benefit from free, organic search engine traffic you can potentially generate back to your blog.
The reason for this is because 1) you are not giving search engines the chance to rank you as high as you can or should and 2) there are competitors online who likely have optimized their blog posts better than you have.
I hinted toward this topic in my post about blog SEO. However, that was more of an overview. In this article I will talk about two specific tools I utilize to ensure my SEO is as good as it could be.
If you are interested in learning about blog optimization and how to optimize each individual post before publishing it, I recommend you read my previously published post titled how to execute on page SEO.
In that post you will see that proper blog optimization involves the execution of several steps, many of which can easily slip the mind as you are writing the post. That is where the help of these tools come in.
To ensure each of my blog posts is as optimized as it can be, I have utilized a couple tools that help me scan each post for its SEO and provide me with pointers for enhancing the SEO further. The two blog optimization tools I use are Site Build It and Traffic Travis.
I have talked about Site Build It (SBI) quite a bit on this blog because I have several websites that are on its program, including my most popular and profitable niche website. This is the best website building program I have come across over the years I have been generating income online.
As part of the program, SBI provides a neat tool called “Analyze It!”, a function that analyzes each and every webpage for its SEO and makes recommended changes to enhance the overall optimization. I simply make the changes until the tool gives me a perfect SEO score. Once I achieve the perfect score, I post my webpage live on the Internet.
Here is an example of what the tool does from a recommendation stand point. As you can see, the recommendations are quite precise, stated with reasons behind why the changes recommended are needed.
You type in your content and hit Analyze it to generate a report that looks like the one below:
Below is a screenshot of what the report looks like once you implement the changes. As you can see in this report, the tool has deemed the webpage fully optimized and ready for publishing.
Looks pretty plain vanilla doesn’t it? Don’t be deceived! This tool checks for over 100 different SEO variables in the background and boils it all down to a simple single set of recommendations that need to be implemented to maximize your SEO all in plain English. This is a big reason why I like the SBI program.
Note: In my opinion, the SBI program is a more suitable tool for someone interested in building a profitable long term online business and not so much for fluid bloggers.
That said, because a blog infrastructure in many ways is like a static website, most of the SEO principles that apply to static webpages also apply to blog posts. This is precisely why I was initially able to leverage the SBI SEO Analyze It program for my blog before discovering a SEO tool just for blogs (below).
The process can be rather tedious because I have to copy paste information from my WordPress blog into the SBI module and run the “Analyze It” function. Another downside of using the SBI program just for blog optimization is price. The tool costs $299. However, if your intention is to build profitable niche sites, there is no single all in one tool better than SBI in my opinion.
The cost also appears deceiving because after you add up the costs of the various pieces required to build and manage a successful online business, you will see that SBI is actually a more cost effective option.
In addition, in my experience I and many other SBI users make their investment back in less than a year of going live.
A more conducive blog optimization tool made just for blog SEO is Traffic Travis. This is the tool I currently use to execute SEO for my blog. I like Traffic Travis because of several reasons.
In addition to pointing out mistakes in your optimization efforts and providing recommendations . . .
Traffic Travis is used by over 200,000 bloggers globally according to their website. This tool is so popular that even CNET has it available for download through their platform.
I started by using their Free version initially, which is pretty darn good in my opinion. I recently upgraded to the Pro Edition Version 4. You can read about the FREE version here and try out the software for yourself. You can always upgrade if you like it and when you are ready.
Both of these tools cost money to use. Do you really need either? NO, you DO NOT have to have either one of these. You can learn proper SEO for blog posts and implement each step as you type the post.
However, utilizing these tools can save you the time involved in learning something new and ensures you are executing SEO properly without allowing anything to slip through the cracks.
Utilizing these tools allows you to focus on content creation, as these tools will alarm you of the changes you need to make in your content piece to achieve maximum SEO score.
Even though I am well versed in SEO, I still like to use these tools because they provide me with a safety net that I can lean back on, and essentially a guarantee that my work is fully optimized before it goes live.
For me, I don’t mind paying the nominal fee to utilize these tools because I feel the benefits I derive from effective blog optimization are worth the price. If you have not had the chance to view my traffic breakdown pattern, have a quick look at this traffic chart:
As you can see my blog optimization is pretty good, resulting in the most amount of visitors coming from organic search engine traffic that is 100% free. In other words, this is traffic that has naturally trickled to my blog without me having to spend a dime on it. This is what most bloggers and Internet marketers would want to see.
Of course there are other reasons why my blog SEO is good, such as using the Thesis WordPress Theme. But that said, proper SEO is definitely the way to go and the single biggest reason for my success on search engines.
Here is another example of what I mean. Type in phrases “extra money online” “make extra money online” “earn extra money online” and scan the results on page 1. You will notice that these phrases have tens and hundreds of millions of competitors online, amongst which my blog ranks on page one. This is a practical example of effective blog optimization.
How about you? What blog optimization strategies have worked best for you? How much of your traffic comes from organic search results? Are you happy with your blog SEO efforts and results?