In this post I want to share my top blog SEO marketing strategies that have worked well for me in the short time that I have been blogging.
While I have been making money online for a few years now, I started blogging at the end of July 2010, and have since surpassed my own expectations in terms of visitors, subscribers, profitability and the participation from the community.
I attribute some of this success to effective blog SEO, or blog optimization. A lot of the optimization principles that work for niche websites also work for blogs, with the exception of a few nuances.
Thanks to the Thesis WordPress theme and a couple other blog SEO tools that I use, I have been able to capitalize on organic search engine traffic better than I expected, which has contributed tremendously to my blog’s growth.
Here is last month’s graph showing how my blog generates traffic:
My diversified blog marketing strategy is clearly paying off huge dividends, particularly my blog SEO strategy. Nearly 38% of my traffic is coming from search engine queries, which is my biggest source of traffic.
Organic search engine traffic is 100% free, and means that your website is being found for keywords that people are searching for the most. This is where you want a bulk of your traffic to come from.
But how do you accomplish that? By engaging in effective blog SEO.
Marketing a blog (or any website for that matter) can be broken down in two umbrella concepts, on page blog optimization and off page blog marketing.
On page blog SEO efforts involve researching and selecting the right keywords for your post, applying the correct meta tags, keyword density within the body of your blog post as well as the correct linking structure.
Proper blog SEO can initially seem like rocket science if you haven’t been exposed to it before. But I’ve broken down the process and each individual component in detail in a previous post here.
Though practically not too complicated to implement, these individual concepts can take time mastering, which is why I use Traffic Travis, a program that detects the flaws in each of my blog posts as I type it out and provides recommendations that need to be implemented to best optimize each blog post.
Traffic Travis is neat in that it gives you a rating system similar to the SBI rating system for on page SEO. This system immediately shows you what you have done right and where you can make improvements in your blog post or page to achieve the maximum on page SEO score possible.
In addition to that, Traffic Travis helps you find out exactly why your competition outranks you, and then enables you to beat them. Finally, it also helps you build quality back links.
Using Traffic Travis, coupled with the Thesis WordPress theme has been the best one two punch I have used for effective blog optimization, which has been extremely effective for me so far. Do you HAVE to use these? Absolutely not. Do you WANT to use these? Absolutely. Credible internet marketing tools are meant to make our work easier and expedite our success.
If you don’t do anything else for your blog, employing these two alone will ensure solid on page blog SEO.
If you want to read more about why Thesis is so effective, read my post titled Better Meta Tag Optimization with Thesis WordPress Theme.
Off page blog marketing initiatives can involve everything under the sun, which makes it overwhelming to process, digest and implement. The growing social networking craziness, although effective for many, further ads to the minutiae and makes things more convoluted.
Grant it that each off page blog marketing strategy has its benefits, I will highlight the only three that I put a concentrated focus on which have all worked very well for me. The three are article marketing, guest posting and strategically commenting on blogs and forums.
I engage in article marketing mainly to build quality back-links to my blog, submitting to a handful of selected directories and web 2.0 properties. Article marketing is especially effective when your blog is not as popular yet and when Google takes its sweet time indexing your pages and posts.
Effective article marketing not only ensures that your pages are indexed as quickly as possible, but also gives you a chance to start link building initiatives from the get go. If you are interested in an advanced back link building strategy, read my article on link wheeling as an effective back linking strategy.
The caveat I’d add to this is that although many of my niche sites were not impacted by Panda and Penguin, some have, and it is very difficult for me to determine what caused the hit. My best suggestion is to limit your link building efforts to credible directories and web 2.o properties. I also highly recommend spacing out your submissions over time (drip feeding). Too much too fast will raise a flag.
I engage in guest posting for two reasons; to get quality back links to my blog and to get exposure to a completely new readership base on a popular blog. The latter is actually the primary benefit, with the back link being the inherent benefit of the activity.
Effective guest posting is probably the single best off page blog marketing initiative you can undertake in my opinion to quickly gain exposure to your target audience.
Finally, commenting on blogs and forums also gets you in front of a new audience instantly. Though many blogs and forums allow you to link back to your blog, many blog and forum platforms have a “no follow” attribute in their code which prevents your link from benefiting your blog from an SEO perspective.
If you are tight on time and have to eliminate one of these three off page blog marketing initiatives, commenting on blogs and forums would be the activity you leave out in my experience.
Readers: How are you marketing your blog or website? What blog SEO marketing strategies are you applying? Which have worked best for you? Why aren’t you trying other strategies?Previous: One Excellent Way to Successfully Market an Ebook on Amazon Kindle