Building business momentum is the single biggest contributing factor to your success once you get started with your venture, whatever it is, especially in the earlier stages as you work hard to get your business established.
That said it is certainly not that easy because chances are you are doing everything all by yourself at least initially, from the technical aspect to content creation to SEO and marketing initiatives. As someone who has started multiple businesses, both online and offline, I am not at all foreign to the amount of time and effort needed to get a business off the ground.
Given that everything must be done, I have good news and bad news for you. The bad news is that there isn’t a short cut to expediting business growth and thus success. But the good news is that once you build business momentum, you can capitalize on much easier growth further down the road.
I have even better news for you. The process gets much easier later the more business momentum you build initially. Trust me, I go through this experience one niche website after another, and even with this blog now.
When you religiously work at building business momentum, your business starts benefiting from your efforts exponentially, leading to easier growth over time because your business stars to grow independently whether or not you put in more effort. This is especially true for an online business.
When you reach that stage, you will find that you no longer have to spend the time doing all the things you used to do before. You still have to work on your business, but you can now focus on more strategic initiatives and outsource the routine, mechanical tasks.
When you start experiencing small business growth, you will have the option to spend your time working on your business instead of inside it. Working in your business often means long hours, sometimes executing the mundane but necessary tasks.
Instead, you want to shift your focus to higher level strategic type matters such as growth strategies, joint ventures, serious public relationship initiatives, all of which are activities that contribute to building more business momentum.
I often relate this evolution process to a snowball, which grows over time and requires less effort to accumulate more snow the bigger it grows. If you want your small business to grow, you must get that snowball rolling today.
Readers: Are you doing what’s required to capitalize on easy growth? What are you doing to build business momentum? Have you reached a point yet where your business is benefiting from easy growth resulting from earlier efforts?Previous: How to Use LinkedIn to Get in Touch with a Hiring Manager & Land the Job You Want