Building Business Momentum, When Does Business Growth Leads to Self Sustainability?

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Building business momentum is the single biggest contributing factor to your success once you get started with your venture, whatever it is, especially in the earlier stages as you work hard to get your business established.

That said it is certainly not that easy because chances are you are doing everything all by yourself at least initially, from the technical aspect to content creation to SEO and marketing initiatives.  As someone who has started multiple businesses, both online and offline, I am not at all foreign to the amount of time and effort needed to get a business off the ground.

Given that everything must be done, I have good news and bad news for you.  The bad news is that there isn’t a short cut to expediting business growth and thus success. But the good news is that once you build business momentum, you can capitalize on much easier growth further down the road.

I have even better news for you.  The process gets much easier later the more business momentum you build initially. Trust me, I go through this experience one niche website after another, and even with this blog now.

When you religiously work at building business momentum, your business starts benefiting from your efforts exponentially, leading to easier growth over time because your business stars to grow independently whether or not you put in more effort.  This is especially true for an online business.

When you reach that stage, you will find that you no longer have to spend the time doing all the things you used to do before.  You still have to work on your business, but you can now focus on more strategic initiatives and outsource the routine, mechanical tasks.

When you start experiencing small business growth, you will have the option to spend your time working on your business instead of inside it. Working in your business often means long hours, sometimes executing the mundane but necessary tasks.

Instead, you want to shift your focus to higher level strategic type matters such as growth strategies, joint ventures, serious public relationship initiatives, all of which are activities that contribute to building more business momentum.

I often relate this evolution process to a snowball, which grows over time and requires less effort to accumulate more snow the bigger it grows. If you want your small business to grow, you must get that snowball rolling today.

Readers: Are you doing what’s required to capitalize on easy growth?  What are you doing to build business momentum? Have you reached a point yet where your business is benefiting from easy growth resulting from earlier efforts?

14 Responses to “Building Business Momentum, When Does Business Growth Leads to Self Sustainability?”

1. Ryan Hanley says:

   April 17, 2012 at 1:47 am

   Sunil,

   One of the major things to be aware of is when You’re Actually Getting Momentum you want to Capitalism on it.

   If you’re name and material starts getting thrown around you want to be ready and willing to take advantage!

   Great stuff.

   Ryan H.

   Reply
   • Sunil says:

     April 18, 2012 at 4:17 am

     very true Ryan. for example, if you know your guest post on a popular blog is going live this week, you want to make sure that the content on your website/blog is solid to captivate the incoming flux of traffic. like you said, a smart entrepreneur recognizes momentum and takes action to capitalize on it.

     Reply
2. Vedran says:

   April 17, 2012 at 3:45 am

   Hey Sunil,

   I think someone has to be brutally sincere with himself to answer questions you asked at end. I know I have to.

   My question to you is how do you know when “snowball” is even made and do you think ‘easy growth’ comes from right mentality and lack of the same from wrong mentality?
   Or you believe, as you wrote somewhere, business is more science than art? (Business as science -> Meaning business is set of skills anyone can acquire with enough of something 🙂 component X 🙂 )

   Reply
   • Sunil says:

     April 18, 2012 at 4:20 am

     when your growth (whatever you are measuring – traffic, income, sales, subscribers) exponentially surpasses previous results consistently over a period of time, you know you have some momentum by your side.

     one definitely needs the right mindset to get started. easy growth comes to those who have put in the time and sweat upfront, and as Ryan stated above the key is to capitalize on momentum to build on that growth, which is much easier compared to when one first starts.

     business is definitely more science. just have a look at the hundreds of formal entrepreneurship programs being taught at Universities today.

     Reply
3. Steve Beishem says:

   April 17, 2012 at 3:37 pm

   I would also say that the other bad news is that there are so many ways to grow a business and get customers that the possibilities can be debilitating. Other than that… action… action… action.

   Reply
   • Sunil says:

     April 18, 2012 at 4:21 am

     why do you think that is bad news Steve? I think it just gives us more options, no? pick three and have a try at it. let some time pass, measure and monitor, and determine whether you want to rinse and repeat or pursue one of many other methods. what are your thoughts?

     Reply
4. Kenny Fabre says:

   April 18, 2012 at 6:46 am

   Sunil

   I strongly agree there is no such cut because I had to work my behind off, and I Still im working my behind off, but now things a re running a little smoothly in my business because of my discipline and consistancy

   Reply
   • Sunil says:

     April 19, 2012 at 11:41 am

     you got the formula figured out Kenny. a bit more of that consistency over time should lead to bigger and better things.

     Reply
5. Farrel says:

   April 19, 2012 at 6:09 am

   Growth is what we define as an increase in some quantity over time. Hard working and doing implementation of what you want on your business. Yes, I do agree on your statement Sunil and it really makes sense. I think, discipline and passion upon doing this one is the major aspect of growth. Thanks for sharing this one Sunil. It is a food for thought for my day.

   Reply
   • Sunil says:

     April 19, 2012 at 11:41 am

     you are most welcome Farrel. good to see you here and all the best

     Reply
6. Kate Redwine says:

   April 19, 2012 at 11:18 am

   Hi Sunil,

   First off, I heard your interview with Pat Flynn and it was very inspiring to say the least. As far as building momentum, I am focusing on the low hanging fruit right now. I have a lot of prospects coming into my marketing funnel with my low end offers such as ebooks, special reports etc…I actually call these my profit centers because i have automated systems and tools in place to work on my behalf. This actually helps me with a lot of the leg work. My next step is to hire a VA and focus on the high end stuff like events, speaking gigs, and my inner circle coaching program. Thanks for a great blog post.

   Reply
   • Sunil says:

     April 19, 2012 at 11:43 am

     welcome Kate and thank you.

     seems like you’ve got a number of opportunities working out for you, congratulations. would love to peek into some of your projects to see what you are doing – if you tend to disclose them.

     Reply
7. Cath G says:

   April 21, 2012 at 1:40 pm

   Hi Sunil, I also found you via Pat Flynn. I am just starting to diversify into some new online business ventures having run an ecommerce business for many years. I feel that all I have learnt can now be put into better use elsewhere and have just started outsourcing small tasks via Fiverr and Odesk. The momentum is gaining!
   Love your blog and I will continue to read your posts with avid interest!

   Reply
   • Sunil says:

     April 22, 2012 at 5:03 am

     welcome to the blog Cath – I am interested in hearing more about your experience with ecommerce. I started and sold an ecomm site back in 2007 for around a quarter million dollars. you will definitely see your success skyrocket as you strategically outsource more over time. looking forward to seeing you more and getting to know you better

     Reply