Here is how I get in a search engine index in less than 24 hours.
Each time I publish a web page or a blog post, I can usually find my page listed in Google’s search engine index within a day.
Getting your web pages and blog posts in Google’s search engine index quickly is not a difficult task, but it does require some work on your part. For those who have published web pages ages ago but are still not indexed, I am certain that this back linking strategy will help your page break into Google’s search engine index.
I call this back linking strategy the PR juice flow strategy because you are essentially transferring page rank (PR) from a popular website to your website, thus alarming the search engines of your existence so they can include you in their search engine index.
This strategy is a lot easier and less time consuming to execute that the link wheel back link building strategy. Whereas in a link wheel you close a loop between multiple websites, this strategy only requires you obtain back links from one popular website.
Select a page on your website that you are having difficulty getting listed in the search engine index. Spin the content or write a new content piece of approximately 500 words all together.
Open an account with a popular article directory such as EzineArticles or a web 2.0 property like TypePad and submit your article for inclusion. Your article must have two links in it, one to your website’s main page or home page, and one to the specific web page that you are having a difficulty getting indexed or listed on search engines.
Use specific keywords as the underlying text (called anchor text) to link out from your article to your website and web pages. The anchor text that you use should be the main keyword of the page you are linking to. The best way to demonstrate this is to walk through an example.
This is one of the articles I submitted to EzineArticles to get one of my web page’s indexed.
Notice the two links on the bottom of this article. The key phrase care of lucky bamboo plants links to the webpage on my website that is targeted to rank for that keyword, while the key phrase growing bamboo links to the home page of the website. I am trying to get the website to rank for “growing bamboo”.
I plan on writing about what the main keyword of a specific web page is in a post on optimizing web pages and blog posts in the near future. It is important that you utilize the main keyword in your back link building efforts for maximum benefit. This not only ensures you get into the search engine index, but also improves your web property’s overall search engine optimization.
The act of linking to web pages within your website is called deep linking. Conventional link building methods only emphasize linking back to the home page of your website, which is not wrong. However, one is leaving a lot on the table by not implementing deep linking in my opinion and experience over the years.
When you are deep linking in addition to linking back to your website’s home page, you are flowing page rank from the website you are linking from to the specific web pages on your website. When you do this for all individual web pages on your website, you are building your website’s overall popularity. If you are going to resort to article submission to get into a search engine index, you might as well spend an extra thirty seconds including a deep link to your website also. Why? Because of the cumulative push-up effect.
Always think about your website as a pyramid, where your home page is the tip and the web pages are the underlying base. As each web page gets listed in a search engine index and develops page rank or popularity over time, all of the web pages together collectively push your home page rank higher in search engine search results.
The PR juice flow back link building strategy works like a charm and works very fast. Another way to ensure you get into a search engine index quickly is by generating and submitting a sitemap to search engines each time you make a change to your website or blog.
The sitemap generation and submission process helps tremendously, but comes with its own set of challenges. It is time consuming and inconvenient to recreate and submit a new sitemap each time you edit your website.
If you are on a blog platform such as WordPress, there are plugins available that help you automate this process for a blog. However, I have only found one tool that allows you this automation with a static website. Building and submitting a sitemap each time you update a website can be a big pain, and not doing so can hurt your website’s performance. Read how you can overcome this challenge easily here.
In conclusion, this strategy is best and quickest if you are having a hard time getting some of your web pages listed in a search engine index. A quick article submission to a reputable article directory or web 2.0 property with the appropriate back linking structure should get your webpage indexed in less than 24 hours. Give it a shot and see how it works for you.
Readers: Do you have experience with this back link building methodology to get into the search engine index? What has your experience been like? What other back linking strategy has worked best for you?
One of key reasons I attribute the success of my niche websites to is building an effective website structure following the Pyramid Model. In case you are wondering, the “Pyramid Model” is not a phrase commonly used in the web development community, at least not to my knowledge.
I have coined this method a pyramid because a website built with this method looks just like one. Hang with me and you will see why I say this, as well as why this method of building a website structure is so effective.
If you are wondering how a website can look like a pyramid, well….it can’t, not to the naked eye at least. The pyramid I am referring to is the underlying website structure, or what I call the design blueprint or infrastructure.
Just like architects first need to layout a blueprint for a house before building it, successful internet entrepreneurs who make money online from niche websites build out the website structure before putting together the actual website.
Laying out a website structure before embarking on development enables you to do a few key things:
1) It allows conceptualization of the website before it’s even done, therefore allowing you (the entrepreneur) to plan better. Planning can refer to your presentation, soft selling, call to action and implementation of your monetization method mix.
2) It allows you to line up keywords that are closely interrelated and benefit from relevant interlinking within your website. Interlinking passes page rank from one page to another. It is one of the most unknown, underestimated and underutilized on page SEO strategies. It is extremely effective in my experience of building successful niche websites.
3) It keeps your visitors on your site longer. Because of content relativity, your visitors are more likely to click the links within and stay on your website.
4) Most importantly, it allows you to strategically build your website in a way where the content pages that are focused on keywords that are easy to rank for collectively push your homepage up on search engine rankings. Because this is the primary benefit of an effective website structure, this post will mainly focus on what you can do to take advantage of this strategy.
You likely already know that effective keyword research is the most critical component of building a niche website. I won’t be focusing on keyword research in this post. If you are not familiar with this topic and terms such as keyword supply, demand and profitability, I highly recommend you read my post on keyword research before you continue reading this post.
For the purposes of this post, I will assume that you have already decided on a niche and have a set of keywords to work with from your keyword research initiative, including the main keyword of your website’s topic.
The main keyword, which I also refer to as your “website theme keyword” is what your website is all about. For example, in my niche site on Bamboo Plants, the main keyword or phrase is “bamboo plant care”.
Similarly, “paintball” is the main keyword of my niche site Paintball Tips. Why didn’t I provide this example first? Because one-word website theme keywords are typically very hard to rank high for and can take light years.
I don’t mean to discourage you. It is possible and I have done it repeatedly, but I wouldn’t recommend it for someone new to building niche websites. Targeting such keywords is a very ambitious approach, one that requires a lot of training, initiative and perseverance. The rewards can be mind blowing however as you can imagine. Save this project for later. For now, let’s focus on the low hanging fruit, the Bamboo website.
So assuming you have your main site keyword decided on (based on whatever method or strategy you are employing) and some relevant supplemental keywords to build your website around, the next thing you need to do is rank and re order the list of keywords in a structure that resembles a pyramid.
I want you to envision a pyramid and visualize its tip and its base. Imagine the tip as the home page of your website and imagine the base as the rest of the content of your website. We will call the tip Tier 1 or T1.
Notice how the area below the tip and above the base is larger than the tip but smaller than the base? This also represents content on your website, but because it is the middle layer, we will call this Tier 2 or T2 content. The base therefore is Tier 3 or T3 content. It is important to remember this analogy when reordering and organizing your keywords.
Now, think of each of your keywords as either a T1, T2 or a T3 keyword. You will be organizing your keywords in one of the three buckets. Your T1 keyword is your website’s main keyword, the keyword you are trying to rank on Page One for.
T2 keywords are all the relevant keywords to your main keyword that have a relatively healthy search demand (search queries entered in search engines), while T3 keywords are ones that have a relatively low demand compared to your T1 and T2 keywords. Often times, your T1 keyword will have the most search demand, but also the most competition (number of competing websites on the internet) and therefore the toughest to rank for on Page One.
This is what an effective website structure looks like when done. I use an excel spreadsheet, nothing fancy. As you can see, it involves some research, prep work and some brain power, however when you have your website structure ready in blueprint format, you have pretty much defined the structure of your website and are ready to build. Building the website is actually the easy part.
Using this website structure I am able to build the website infrastructure that is needed to get my website on page one of google for its main target or theme keyword.
I want to highlight a few things on this image (the blueprint). Each one of the keywords you see on this spreadsheet represents a single, individual webpage on my website. Notice how the keywords are grouped. They are grouped by relevancy, as well as according to the pyramid concept discussed above.
For example, notice the T3 keyword “how to grow bamboo” with a demand of 2,321 monthly searches. Notice how it is grouped with one other similar T3 keyword, both of which support the T2 keyword “growing bamboo”. There is a good reason for that which I will discuss below.
But before moving on, I want to show you how this looks on the website itself. Fire up the bamboo plant care website and notice the tab on the left hand navigation menu titled “Growing Bamboo”.
This webpage is optimized for the T2 keyword “growing bamboo” from the blueprint spreadsheet, hence it is one level away from the home page, which is optimized for the one and only T1 keyword of your selected niche.
Now go to the Growing Bamboo webpage and scroll to the bottom. Here you will a link linking this T2 page back to the T1 page or the home page. Notice how selected keywords are used as anchor texts in the link? I will discuss how to specifically interlink webpages further below.
Just as T2 pages are linked to the T1 page, all T3 pages should be linked to their relevant T2 pages. For example, go to the T3 webpage How to Grow Bamboo and scroll to the bottom.
Here you will notice two links, one linking back to the T2 webpage from which this T3 webpage stems, and another linking back to the T1 page or home page of the website. I will also discuss why we do this below.
There is a very specific rationale that explains why this methodology works. From studying keyword research, we know that a keyword demand represents the number of searches for that keyword and the supply represents the number of competing web pages on the Internet which are optimized for that keyword.
By targeting T3 keywords which are relatively lower in demand but much lower in supply, we are essentially going after those keywords which are the easiest to rank for in your selected niche. The entire premise of selecting low supply keywords as T3 web pages is to get the web pages indexed quickly on search engines. Not only that, but by properly optimizing these low supply web pages, you are pretty much guaranteeing your chances on ranking on Page One of search engines for these keywords.
What this does in turn is helps push the T2 pages that the T3 is linked to higher up on search engines. Because the T2 pages are targeted for keywords that have a healthier competition, the momentum of the underlying T3 pages linked to it will propel it higher in search engine listings.
You can imagine what this does to the home page. When you have several high demand and supply T2 web pages ranking for their respective key terms, they collectively push your main website keyword to the top of search engine listings.
The best metaphor I can describe this with is an ocean waive propelling a surfer higher as the waive generates momentum from underneath. This process works like clock-work. If executed correctly, the methodology is very powerful, one that results in heavy organic search engine traffic and as a result healthy profits for your niche website.
This post would not be complete if proper interlinking is not discussed. Interlinking is simply linking one webpage to another within your website. And although you can do this a variety of ways, the most effective way in my experience, and one that many successful webmasters recommend is as follows:
Ensure all T3 pages are linked to their relevant T2 pages, as well as the home page of your website. Also ensure that all T2 pages are linked to your home page. Finally, ensure that all T2 pages link to their respective T3 pages, and that your homepage links to at least all (or as many as possible) T2 pages of your website. When possible, link to as many T3 pages from your home page as well without making it look like one huge link farm.
You can navigate through my Bamboo site and observe how I have done this. You can also refer to the images above to see how I have concluded each page with some links on the bottom pointing to the respective home, T2 and T3 pages using the relevant anchor text.
This structure does a couple things. First, it ensures that page rank juice is flowing from one page to another in sequence up and down the pyramid chain. Your webpages will gain popularity and page rank over time as they are indexed in search engines, liked on Facebook, tweeted and re tweeted on Twitter, Dugg, Stumbleuponed, mentioned in blogs, forums and discussion boards, or one of several other ways.
Other resources essentially link back to them. And as webpages gain quality back links, their page rank increases. Because you never know which web page gets picked up or linked back to by a popular outside resource, linking all your pages internally ensures that the page rank effect will pass from the webpage linked to by the outside resource to the rest of your website. Remember the waive metaphor? That is exactly what is happening here.
Second, by tying all pages together and rolling them all up to the homepage, you will be ensuring that every single page of your website is “crawlable” by search engine robots or spiders. This ensures each of your webpages is indexed in search listings, giving you the maximum exposure to visitor traffic. Executing effective interlinking is a key strategy in making your website successful. Do not rush this step of the process.
There are a few other points to keep in mind as you execute this strategy. You will notice in the spreadsheet image above that the main website keyword is also listed as a T2 keyword (you can see this on row 20). The reason for this is that a website’s home page is always titled “index.html” and can be optimized for any keyword.
Proper on page SEO starts with the webpage URL (file name), and since the home page does not require a keyword rich URL, you can use the
The no follow do follow debate is an everlasting one that has gotten some strong arguments from both sides. So should you incorporate nofollow or dofollow tags on your website or blog is the ultimate question?
The right answer is that it depends on your objectives. For me, I have decided that STARTING TODAY, I AM ACTIVATING THE DOFOLLOW TAG ON ALL COMMENT LINKS ON MY BLOG.
The no follow do follow tags, also written as “nofollow” and “dofollow” are snippets of HTML code that one can incorporate in internal or external links on one’s website or blog. These tags determine whether a website’s page rank is passed on to the site that it is linking to.
Without incorporating these tags, all links are dofollow links by default. In other words, when you link to another website from your own, you are passing on some of your “page rank juice” or credibility to the website you are linking to.
Why is this important? Because search engines consider a website’s page rank a sign of its credibility / reputation and thus deems it a critical component of its determination of where the website should rank amongst its competitors.
Let me explain in simpler English. Have a look at my post on the best domain name for your website. In this post, notice that I have linked to several external websites. Here is an image:
Since these websites are all external websites (not any of my own either), I have decided to incorporate a nofollow tag in my link so that my page rank doesn’t leak out to it. If my page rank leaks out, my website becomes that much weaker and the site I link to becomes that much stronger. Here is how the link looks like with the nofollow tag in it:
<p>For example, if you own the domain name <a rel=”nofollow” href=”http://www.cleancookinghabits.com/” target=”_blank”>www.cleancookinghabits.com</a>, you might also want to get <a rel=”nofollow” href=”http://www.cleancookinghabbits.com/” target=”_blank”>www.cleancookinghabbits.com</a>. Notice the extra “b” in the latter, which is a common misspelling of the word habit. Similarly, if you own <a rel=”nofollow” href=”http://www.shoesforless.com/” target=”_blank”>www.shoesforless.com</a>, you might want to consider getting <a rel=”nofollow” href=”http://www.shoes4less.com/” target=”_blank”>www.shoes4less.com</a>.</p>
In order to do this, go to the HTML code of your website and manually add the nofollow tag (rel=”nofollow”) in the link code as shown in the example above. To make the link a dofollow link, do nothing as links by default are dofollow in nature. In WordPress, simply click over to the HTML tag in the post creation section. Here is how it looks like:
You might be thinking why would anyone allow their hard earned page rank to flow out of their website into another one that they don’t own? This is a valid concern, and for the most part savvy internet marketers and bloggers are good about protecting their website’s page rank.
By allowing page rank to leak out, the subject website’s own page rank is deteriorated, which could impact its advertising revenues (advertisers love high page rank websites and pay good money to advertise on them) amongst other things.
Leaving links as dofollow also encourages spam if you are operating a blog. Because “commenters” know that they can benefit from your blog’s page rank, they leave keyword rich comments that they think can benefit the website they link to. So instead of commenting to add value to the discussion, many simply comment to spread their digital footprint and benefit from the “page rank juice flow”. I will show you how I do this below.
So why then would I deliberately convert from nofollow to dofollow on my blog? Not long ago Andrew left a comment on my blog. Here is what he said:
He called me out and told me what I am doing is totally not cool. Well, whether or not cool is irrelevant, one should do what they need to do to meet their objectives. In my case, WordPress had the nofollow tag option enabled by default.
When I think about it, while the default option intends to do well by protecting my page rank, it doesn’t provide out of ordinary incentive for readers who are also website owners to leave a comment and interact. I am not saying it discourages them, but enabling the dofollow tag will certainly give them more reason to leave a comment on my blog.
So after putting in some thought into this, I am enabling the dofollow tag on all my blog’s comments here on out TO ENCOURAGE MORE READER PARTICIPATION AND INTERACTION. I am curious to observe how this impacts my page rank in the long term and will continue to observe it.
If you read online you will find many articles on how to change your blog from a nofollow to a dofollow by including a snippet of code or a small script in some of your WordPress files. I try to avoid the technical stuff and go for the easier route. Instead of messing around with the code files, a quick way to enable dofollow tags on comments is to use the CommentLuv plugin and change the settings within.
Once you have the CommentLuv plugin installed, scroll down to the bottom of your settings and simply select the option you’d like and update the settings.
Here is a screen shot of what this looks like:
Save your changes and now your comment links are dofollow links. Cheers!
Here is how YOU can win from the simple change I made to my blog. To make most of your time spent on my blog, leave a comment after reading any given post and gain a dofollow link back to your website or blog.
Please don’t spam me or I will block you forever and hunt you down with my baseball bat. Instead, add value to the community and in turn take value back to your website as fair and mutual exchange.
Here is a commenting tip: To make most of your commenting activity on dofollow blogs like mine is now, incorporate your website’s keyword in your comment title. This is how I do it on other blogs for example:
These are comments I made in response to a guest post I had written on ProBlogger. Notice I have included some keywords in my name. I call these Search Engine Optimized Comments.
This method utilizes your keyword as part of the anchor text that links back to your website or blog and thus helps your search engine ranking for that keyword. In my case, my keyword is “Extra Money Blog”.
Proceed with some level of caution however because spammy keywords often end up in the spam or trash folder. This happens to me quite a bit because my keyword involves the word “money”, which is often used by spammers. Other keywords that are highly suspect are “free” “sex” “viagra” “get laid” . . . you know the drill.
If you get caught in the trash and care enough about the comment you had made, email the blog’s author separately and asked to be fished out of the spam folder. I have done this a ton of times, and others have emailed me just as many times asking to be rescued from my blog’s spam box.
If your business is based on an online model, or if you are using a website or blog to support your business, utilizing no follow do follow tags are relevant to your website’s success, which is predicated on the traffic it generates based on its rank on the internet.
By incorporating nofollow tags in external links, you are maximizing your website’s opportunity to rank high for keywords it is optimized for. With a higher rank comes more traffic and thus potentially more revenues for your business.
That said, there are some instances where incorporating the dofollow tag makes sense, such as in my blog’s example where my objective is to encourage more reader participation and interaction.
Now that you know what no follow and do follow tags are and the pros and cons involved in using each, you can make the decision that best supports YOUR overall objectives.
Readers: Will my enabling of the dofollow tag make you comment more often on my blog? I want your opinion on whether to No follow or do follow? Why? Does it even matter? Do you have questions?
You can read Google’s thoughts on the no follow do follow tags here.