I am not the first one or the last one you will see write or hear say that building an email list for your business is important, and the sooner you do this the better.
An email list is important because it allows you to stay connected with your readership base. Email is also the most effective and cost efficient way to directly market to your base.
One of the common ways I see online business owners, including myself, build an email list for their business, is by offering a free eBook giveaway to entice readers to sign up for their emails.
Creating an eBook is on the list of many, and rightfully so. It is an easy way to take what you already know and package it in a valuable offering, either to hand out free or to sell. eBooks are a great way to generate some passive and residual income online.
eBooks are also a good way to start experimenting with making money online without having to own your own website or blog. You can read about how here.
For most, the process to publish an eBook starts from scratch, with just an idea in mind. For some others however, the process can be quicker and easier. If you already have documented work somewhere, published or not, you can leverage what you have and package it into an eBook. Why recreate the wheel?
For example, if you have articles you have written on a specific topic, why not take those and build on them to make a book out of it? If you are a blogger, why not take some of your posts about a specific topic and chronologically arrange them into an eBook? This is exactly what many do.
Many readers ask me whether they should first focus on building content or writing an eBook. This is an interesting question because both are important. You need content to get your website going, and you also need an incentive for your readers to opt into your email list.
One way to do that is to focus on writing quality content for your website. When you have enough of it, package it into an eBook and offer it as a giveaway.
Before you do, make sure you do a spell check, read it out loud and check for context (a book readers different in its context compared to a stand alone blog post or article), run a find / search for words like “blog”, “post”, “article”, etc because you don’t want your eBook to simply be a slapstick of all your blog posts.
Make sure you read your eBook, change the tone where necessary and needed, wordsmith it all around before finalizing it. When done, prepare a table of contents and wallah you’re done.
Go to Elance and get a nice professional looking eBook cover designed for your latest masterpiece.
I’ve published well over 25,000 words on writing, publishing, marketing and profiting from an eBook. You can read about my experience here.
You can also read about my experience with a single stop eBook distribution platform that makes your eBook available for sale on several major publishing platforms here.
Do you have an eBook yet? Why not? What’s stopping you from becoming a self published author? Do you have any questions or concerns about the process?Previous: Best Savings Account for Large Sums of Money – No FDIC Insurance Limit