Blackhawk down! Google Adsense Ads disappeared from my niche content websites. Oh my God what will I do now with my life?
That pathetic question must have crossed the minds of many on Wednesday morning January 5th, 2011. I typically check my Adsense stats about twice a month. When I checked my stats on Wednesday, I saw a big drop. I am talking 35% ballpark!
For a minute I thought I was booted-off the Google Adsense program. Google is notorious for kicking publishers out of the Adsense program. So I quickly checked a few different avenues to narrow in on the issue.
Not sure if you have heard but a common Adsense hack these days is where savvy scamsters manage to change the Google Adsense ID on your website to their own, thereby benefiting from the Adsense revenue sharing generated by your website.
I fired up a couple of my websites and checked the back-end code to see if this was the case. No dice, my code was accurate so I knew I wasn’t a victim of an Adsense hack. Wheeew.
There are some blogs I frequent that predominantly earn their revenues from Google Adsense. Because I felt like being stubborn and not so easily trusting, I must have checked 10 of these. Then as if that was not enough, I Googled the top 10 Adsense earning websites and checked those as well.
No Google Adsense Ads found! I thought the world was coming to an end. Can you imagine what many must have been going through? But after this exercise, at least I knew I wasn’t the only one in the sinking ship.
The devil took over me at that time. You must have heard the saying that the only thing that sucks more than seeing a friend fail is to see them do better than you? How sad, but true. It is human nature after all. As much as I think and wish well of others, it was sadly good to feel human when that thought crossed my emotions.
With all that happened, I had (and still have) full faith in the Internet God Google. Stuff happens to even the best out there. But no worries, all should be well very soon in Google-land. That’s what I was convinced-off so I moved on with my life.
The entire process, from the time I discovered the 35% drop to the initial shock, settlement, research, acceptance, self consolation and then moving on took a total of 5 minutes. I am not sure this is the norm?
So after all that had transpired, Gracey responded to a query I had posted initially. She reminded me to check my browser to make sure I don’t have an adblocker turned on, and make sure it still has scripting enabled.
Sure enough this was the case. I learned that if someone else uses your computer, they may change the browser settings by accident. But what about the 35% drop in earnings for the day? I soon realized that this is not the first time that has happened to me.
Of the many unexplainable things that Google does such as wipe out your Page Rank and drop you from its indexing only to pop you back up a week later at a much higher position, similar anomalies happen to the Adsense program as well.
Let me focus on the more important underlying matter behind what just happened. The situation is perfect for an opportunity to discuss making money online from blogging or websites made for Google Adsense, or anything else really.
The recent situation reminds us of the uncertainty involved in most of what we do. There are simply no guarantees in life. Sure, there are less risky or better options out there, but anything can happen at any time. I mean WHAT IF?
The same can be said for a job, a business you own, or anything else for that matter. That is the reason diversification is preached everywhere by all. Unfortunately it is not practiced as much as it is preached.
Whether you invest in the stock market, in real estate, small businesses, websites and blogs, diversification is the name of the game. Why do you think even the most successful celebrities and professionals like building income producing assets?
You can never be too diversified in my opinion. Even if you choose to focus only on one discipline such as real estate, there are opportunities to diversify within that discipline. For example, you may purchase properties in different cities, states and even countries. Or you may have some single family homes, condominiums, duplexes and multis.
The point on diversification brings me to my initial thought when I began writing this post, and that is that blogging is not for the desperate.
Blogging is not for someone looking to strike gold overnight. It is not for someone who solely relies on this platform as their bread and butter. It is not for someone who is not passionate about the process or the product (what the blog is all about).
Sure it can be, but very few people are in a position to give up everything else and solely focus on blogging. It also requires that the person has enough financial abundance to sustain a time period during which their blog is not generating income for them. For many, this can be months, and even years. There are exceptions to every rule so this fact cannot be discounted either.
However, most successful blogs and bloggers I have come across started their projects as a side-gig, while focusing on other activities as well to generate income. If you want your blog to generate a significant amount of revenue, you have to treat it like a real business. And any real business takes time to establish and grow, so why should one treat blogging any differently?
Passion is key, so bring all that you’ve got to the table. Focus on diversifying your sources of income to maintain balance, comfort and peace of mind. This will allow you to stay calm and focus on being the best you can be. Focus on excellence, and success will follow you.
Hhuuh, just eyed the clock on the lower right hand side and realized this is one of the quickest posts I have typed up. A full 20 minutes! That’s because everything is so fresh in my mind and I have a lot to say about this topic.
My mind was all over the place as I was typing this up. For the first time, I will not go back to re read and edit this post. I want it to read naturally just as my thoughts were flowing in my head. I have already seen some misspelled words underlined in red but I will leave it at that.
Readers: Your thoughts on the subject matter? As always, criticism is openly welcome as well . . .
Here is my post on how you can establish multiple Google Adsense accounts to diversify your risk exposure.