Maximizing Google Adsense revenue is a desire many of us have, especially niche site owners seeking pursuit of passive income online.
Of the many ways a niche site can be monetized, Google Adsense is one of the most common, popular and turn-key ways to start profiting from your site, and thus maximizing your Google Adsense revenue can be an initiative well worth pursuing.
Google Adsense exists because of Google Adwords (a platform through which businesses advertise online), and in order to maximize profits from Adsense, we need to target niches, or industries that spend the most money in online advertising through Google Adwords.
So which are the best industries to target that can maximize your Google Adsense revenue? The answer is provided by Google itself, which eliminates all the guessing work. Thus in order to maximize profits, you just have to go where the money already is.
Google is a publicly traded company, and like any public company it is required to disclose its business’ details quarterly and then annually in its 10K Securities and Exchange Commission report (SEC filing). Here is how Google’s revenues are broken down for year 2011.
Total Revenues: $37.9 Billion (wow)
Of this total, 96% came from advertising, Google’s main revenue channel. Advertising is further separated by channels, such as Google Adwords ads on websites, mobile devices, YouTube hosted content and other similar avenues.
Generally however, we can treat these as one big advertising bucket as most vendors typically want to be “everywhere” in pursuit of their customers.
Let’s have a look at a further breakdown of the $37.9 Billion dollars in Google’s 2011 revenues. Here are the top 10 industries that spent the most money on Google Ads
Within Finance and Insurance you have industries like banking, insurance companies which are then further segregated into specialties like life, health, auto, company, directors and officers insurance, etc. Then you have mortgages and other ancillary financial products and services. Then you have commercial banking and consumer banking.
Each of these “categories” is quite broad in its own respect, with several players (companies) large and small participating in each. For example, in Finance the top 4 players are:
In Retail you have Amazon with approximately $55M in annual online ad spend.
In Travel you have Marriott Hotels spending $21M annually on online advertisement.
In Consumer Electronics, some of the larger players include Dell Computers, Best Buy, Apple and Microsoft (no surprise there).
What are then some of the higher paying keywords to target in the Consumer Electronics niche? Let’s look at some examples:
It appears that all the data is available to us, eliminating all the guess work involved. If you want to profit from Google Adsense, follow where the dollars are going. Within each of these categories, there are several sub categories that you can further explore.
But be careful before chasing the dollars without adequate keyword research. Use keyword research tools such as Market Samurai to identify the specific keywords within each sub category and sub categories that are prudent to pursue. You don’t want to end up chasing keywords that are already being chased by a bunch of others. Deliberately attempting to maximize Google Adsense Revenue involves careful and thorough keyword research.
Although I recommend niche sites best for generating Google Adsense revenue, you don’t have to start one. There are other revenue sharing platforms online like HubPages and Squidoo where you can target profitable keywords and submit search engine optimized articles to each of these platforms.
However, understand that you will have to split the Google Adsense revenue three ways, between Google, the third party platform and then yourself. Also understand that the content YOU create and host on SOMEONE ELSE’S website is mostly benefiting them. Why not create a niche site of your own? It’s not that difficult.
I don’t know how you feel about this “insider information” based on your experience, but I am not surprised by these results. I have a handful of niche websites in finance related topics where each click sells for $80 or more. As a publisher I am parted 60% of the revenue. There are many other similar niches with payouts north of $100 per click. Outside of Finance, I have seen similar payouts in some legal and healthcare related niches.
Readers: Is this information insightful? Is it helpful? How do you feel after taking an inside look into Google’s earnings? Are you surprised? What niche are you in and where are you personally finding profitability? What are you doing to maximize your Google Adsense revenue? Does this information influence the niche you will be getting into next?
Reference: http://investor.google.com/financial/tables.html, http://www.spyfu.comPrevious: How to Create an eBook, The Most Comprehensive 4,000+ Word Guide You’ll Ever Need