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Getting the Google Slap: Banned from Google Adsense – How to Diversify and Reduce Your Risk

One of the biggest headaches internet entrepreneurs face is when they get the much dreaded Google slap, or getting banned from Google Adsense.

Google Adsense is probably the most common monetization method incorporated by website and blog owners to generate income from their online presence.  Because the program is so simple to implement and effective, many online entrepreneurs often forget to diversify their online income streams and end up putting all their eggs in the Adsense basket.

The obvious recommendation is to diversify your income streams by pursuing other monetization avenues such as affiliate marketing, private ads, selling your own digital products and generating leads.  But that is not what this discussion is about.

What if all your eggs are indeed in the Adsense bucket? What if that is exactly the way you like it to be and you deliberately designed your business model to do so? There is nothing wrong with that except your income stream or cash flow is more exposed to uncertainty, thus riskier.

I have several niche content websites that I have built over time that are specifically focused on generating income through the Google Adsense program.  Every single website has done very well.  Knock on wood, all is well in the relationship I have with Google, and I hope to never get the dreaded email from them ever.  But what if?

Many are increasingly flocking toward the Adsense website model.  I don’t blame them.  I have not seen a program as effective and easy to implement than Adsense. In fact, there are some very effective programs online that help you establish websites that are specifically made for Adsense.  But like I said, what if you get banned from Google Adsense?

In a previous post where I talked about the effects of the new changes in Google’s Algorithm, I displayed an image of my Google Adsense account.  Steven was very observant in noticing that the account I displayed was different from another account which I have also displayed in a previous post.

How is that possible? “I thought Google didn’t allow multiple accounts” he asked in his email to me.  That is a very good question, and the answer is both yes and no.  I guess it “depends”.

One thing is for certain however. If you want to focus strictly on Google Adsense, and either have or plan on developing several web properties to do so, diversifying your income streams across several accounts is the best thing you can do to mitigate your cash flow risk resulting from getting banned from Google Adsense.

In a future post, I will talk about how you can legitimately establish multiple account to mitigate exposure resulting from getting banned from Google Adsense. to truly diversify your Adsense income streams and mitigate the risk resulting from getting banned from the Google Adsense program.

Have you ever been banned from Google Adsense? What happened? How did you overcome the fall back?

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19 Responses to “Getting the Google Slap: Banned from Google Adsense – How to Diversify and Reduce Your Risk”

  1. Nigel Chua says:

    Ah! I got the Google slap…but I couldn’t reapply to get another google adsense account, so I started to move away from CPC to more CPA type monetisation. But is Google Adsense still paying well? I am getting feedback that it’s been lowering to a point that it’s not very useful…

    • Sunil says:

      Google Adsense payout is dictated by how much advertisers are paying into the Adwords program. I am doing fairly well with Adsense. I am finishing up a post on how you can participate in Adsense again. Stay tuned.

      • Aaron says:

        I got the boot from Adsense about 3 years ago and have been denied 3 appeals (a lifetime ban from your services for a simple terms violation is crazy to me.. it’s like Starbucks banning you for life for spilling some coffee on the floor)

        Since I got banned I’ve found another content ad company that pays just as well and I’m currently making upwards of $20,000 per month with them. (I hope Google reads this so they can see how much money they are losing)

        That being said, I’d love to have another source of income on my site so if there was a way to get another Adwords account that would be beautiful.

        I read your comment that you were making a post on how to participate in Adsense again but can’t find that post on your website. I’d like to know if I can create a new account under a business name (LLC) without getting banned again.

        • Sunil says:

          have you gone ahead with creating an account under an LLC? the key is to ensure there are no overlapping details between the LLC and yourself, such as a common address for example

  2. I almost never get any clicks on my adsense ads. I’ve maybe had five clicks so far in three months. I was expecting to get more clicks than this.

    • Sunil says:

      Justin – just visited your blog and didn’t see any Adsense ads displayed. maybe experimenting around with ad placement / color selection to better highlight them for your readers?

  3. Does it involve creating LLCs? This is an option unfortunately not open to Canadians…

    • Sunil says:

      It does not have to be an LLC. Any independent business entity (C corp, S corp, maybe even trusts?, etc) with its own unique identifier can work. Does Google not accept a Canadian business ID number? Or is obtaining one not an option in Canada?

  4. I hope to never get banned, but I’ll check back to see if you discovered any workarounds other than a competing service…

    • Sunil says:

      On that note, I have tried a few competing services and haven’t found one as good at contextual targeting than Adsense. I also don’t like the invasive nature of some like Kontera.

  5. i heard that for newbies blogger when their earning goes till 90$ then google adsense block the account

  6. Hi sunil, thanks for the post; glad I found u thru lisa’s guest post.

    Are u making over $50k per year online? I would love to add u to my site.

    You’ve gained a subscriber.

    • Sunil says:

      Welcome to the blog Paula,

      I certainly am and would like to hear more about your initiative at 50/50.

      I have read your personal blog in the past and always wondered what you meant when you wrote that Google “took away ranking” on your name? What exactly happened, why did they do it, and how did you get any resolve, if at all?

  7. Navneet says:

    I think you must do your job best that is blogging and follow adsense guidelines thats it ….

  8. Edmond says:

    thanks for this information. this is helping. the question is that why adsense ban the account? do you suggest I use it?

    • Sunil says:

      banning is based on violation of their terms and conditions which you can read more on their site. I always suggest trying it and seeing for yourself

  9. Sherri says:

    My account got disabled and now I can’t create another account even though I tried to create from new gmails but every time those accounts also get blocked.

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