When it comes to niche websites, the keyword research you conduct will usually dictate your success as the website evolves.
I have repeatedly written that the internet is one big playground of keywords, and therefore ranking high on search engines is one big game of keywords.
Each time someone searches for a keyword, search engines scour the internet and find web pages that are focused on that particular “keyword”.
Since there are a million web pages competing for the same keyword, how do the engines decide which webpage to rank higher relative to another? There are several factors that are taken into consideration, but none more that search engine optimization (SEO), which is essentially a strategic use of your selected keywords.
“On page” SEO is really no more than utilizing targeted keywords in specific places of your web pages in a very specific manner. Keywords are used in your website’s domain name, individual web page file names, meta data such as title, keyword and description tags, within the body of the web pages or blog posts, as well as anchor texts for linking purposes.
Keyword research is how I start with establishing a niche content website. Proper keyword research involves learning keyword supply, demand and potential for profitability.
Supply refers to the number of competing web pages online that compete for a particular keyword, and demand represents the number or searches people are conducting within a specific timeframe.
It is after a detailed keyword research exercise that I am able to put together an architectural blueprint for my website. This is essentially the skeletal system of my website, which lays out the main pages that will be linked to my home page (called tier 2 pages) and the web pages linked to them (called tier 3 pages).
I understand that targeting everything you publish online for specific keywords may sound impractical if you are running a blog, although it is possible. A better application of this discussion however is relevant to a static content or a niche website.
So when building your next website, you can either go with your gut and target keywords you think should be targeted and might do well with, or you can research the hottest keywords and guarantee that you definitely do well.
In a subsequent post, I plan on discussing the best keyword research tool as well as the one I use when planning my niche websites.
What about you, do you consider keyword research a critical component of your success online? Why or why not? What methods have worked best for you?