PLR articles are one of the more under-discussed topics in internet marketing for reasons I can’t figure out. I struggle to understand why not more discussion takes place about these because of their versatile application.
PLR articles, or Private Label Rights, are unique articles you can purchase in bulk and do a variety of things with. Only a few buyers will have a copy of these articles, therefore it is limited in its spread or availability.
Before I get into the details of why PLR articles can be a solid addition to your internet marketing arsenal, as well as the various ways you can use them, view this quick 4 minute video where the founder of Easy PLR Nicole Dean explains what PLR articles are in her own words.
These articles are available to anyone looking for content for their websites, blogs and newsletters (many often don’t think of newsletters as an application for PRL articles).
Why would anyone buy these articles? Well let’s see . . .
Because of the high demand, there are several companies that sell PLR articles. I get mine from Easy PLR because I know, like and trust the Nicole, the company’s owner.
Further, I have repeatedly done business with them and have always been pleased with my experience and the quality of the articles. Articles come in various packs (number of articles). They each come in word doc (.doc) and text (.txt) format.
There are no rules when using PLR articles you purchase. However, there are search engines who we need to keep in mind when using PLR articles.
When you purchase PLR articles, you own the rights to them immediately – along with a few others as well (it could very well be that only you purchased the set you did but companies often sell the same set to a limited number of buyers).
When you post PLR articles to your website or blog, you don’t have to link back anywhere because you own these articles just as if you wrote them, however, because a small number of others may possess the same version, it is best to modify the content and add your unique twist to it before publishing it online.
There are people that buy PLR articles and post them online as they are. Not that there is anything unethical with this approach, but personally I like to modify the articles to add my own voice to them, as well as avoid any duplicate content penalties imposed by search engines.
My approach to using PLR articles is one of collaboration, where I look to leverage existing content and make it fit my tone, personality and experience. I don’t use PLR articles as filler content just to have something to post online or send in an email newsletter, however, you can and many do.
I have seen them all across the board, but there are certain areas or topics that get more attention than others. I am assuming because PLR companies produce more of what sells. I would too if I was running the business.
I have seen a ton of PLR packages in areas like financial services, general business, abs, weight reduction, self development, time management and technical articles on websites and blogs among others.
If you don’t see articles on a topic you are interested in, all you’ve got to do is email the company. This does not guarantee that you will soon find articles on the topic you are interested in, but there is a chance you will. You don’t know until you ask.
The good thing about most PLR content is that it is evergreen in that it will hold true and fresh yesterday, today and tomorrow, which means you have a broad application for these articles. Not only that, you don’t have to worry about updating the content once you use it.
This is where and how I suggest PLR content should be used:
Niche Site – found some profitable keywords from conducting your keyword research and want to establish a niche site? PLR articles can be the quick solution. I have taken this approach before (see below). Larger, authority sites are a different story.
Article Marketing – this one is a gimme isn’t it? Purchase them, tweak them and submit them.
Social Media Marketing – often not thought off immediately, you can use parts off, or the entire PLR article and post on your Facebook account. You can chop off an article into a multi-part series as well.
Email Newsletter – using PLR content in newsletters don’t even require you to modify the content. Newsletters go straight in your reader’s inbox and are not seen by search engines.
Blog Post – there are many bloggers who rapid blog for the sake of creating content. PLR content can be a quick way to boost content, or provide for filler articles (not an approach I take or recommend but there are many who do this).
Thought Starter – you don’t even have to use the PLR content. Simply refer to it to get your brain juice flowing for a particular topic.
Ebook / Free Report Giveaway – this one is also a gimme in my opinion, and one where you don’t need to modify the PLR articles. Simply compile them in a free report and wala you have something to give out to your readers for free and build rapport. Of course I am not advocating you do this without ensuring you add your own touch and see to it that the freebie delivers solid value.
I have several websites that I generate passive income from. Of those, 8 are sites that I did not write the content for. They are a combination of ghostwriting (I hired freelancers) as well as use of PLR content that I modified before posting. All 8 are profitable, with 6 of them still on page 1 of Google (in spite of the drop some of my other sites have experienced due to algorithm updates) for their respective keywords.
I am currently focusing on other initiatives such as my iPhone applications, a couple new ebooks and the local SEO firm that I started, which is actually doing very well (we have secured a couple out of state clients and a few relatively good size local clients).
If I ever shift focus back to niche site creation, or to update some of my existing sites, I will certainly consider using modified PLR articles and share my experiences with you on this blog. In fact I’ve been wanting to create a site just with PLR content and do a case study.
I’ve always been curious about whether a site can do well with just PLR content as its foundation. It appears however that this would be a difficult task given how search engines have evolved but we don’t know that for a fact until we try. Too many interesting projects to do but very little time nonetheless.
If you are interested in trying out PLR articles, you can check out Nicole Dean and her Easy PLR company here
Note: I have been using PLR articles for various marketing initiatives and am an affiliate of Nicole’s Easy PLR company. I’d be happy to answer any questions if you are contemplating a purchase.
Were you aware of PLR articles before reading this post? What do you think about them? Would you consider using them? For what? What are your reservations? If you are already using PLR articles, please share how and your overall experience with them?Previous: No ChexSystems Bank Accounts