You likely know the importance of building quality backlinks if you are operating in the online space.
You must have heard that you need to build back links to your website or blog if you want to get better search engine rankings. But should you focus more on the quantity or quality of back links that you are able to generate?
You might get varying responses depending on who you ask. We all have different back link building methodologies that have worked for us in different ways. What I will focus on is what has worked for me.
A back link is exactly what it sounds. It is a link on another website or blog that points to your website or blog. You can build back links in one of several ways. You can leave comments on blogs and forums and leave a link back to your website each time you post.
You can write and submit articles, blog posts and press releases with embedded links that point to your website. Or you can submit your website and its description to online directories for inclusion.
Another method, which is the best in my opinion, is to publish quality content and let other websites and blogs voluntarily link to your content because it’s so cool.
Whichever avenue and method you choose to build back links to your website or blog, ensure that the link building efforts appear as original (normal) as they can.
Back linking is not a one-time “set it and forget it” process. It can be, but best results are often achieved by building quality backlinks steadily over time. DO NOT work to get a thousand back links in two days and then not get one for the next nine months.
Google ignores mass link submissions. In fact, the more frequent, yet spaced out back links you can generate (i.e. a few links daily), the better it will be perceived by search engines.
When building mass links for sheer quantity, realize that most sites and directories that accept mass submissions are often lower quality sites in terms of page rank score and search engine reputation. Moreover, not all material submitted to them is indexed by Google.
This is not that big of a deal because 1) you will be submitting a ton of link inclusions and 2) mass submissions are typically executed using software of some sort, significantly reducing the labor involved in your efforts.
Just remember, search engines like consistency, so spread out your submissions over time rather than bombarding them all overnight.
Getting quality backlinks is a more time consuming process because higher quality sites and directories do not accept mass submissions. They also often have more stringent screening requirements, thereby taking longer to get accepted into.
Building back links through quality sites however gives you a better chance of being indexed quicker by search engines because the source of the back link (the sites you submit for inclusion to) is recognized as a high quality site.
These sites are typically reputable because they provide unique and high value content and are updated frequently. Many of these avenues require you to register with them and confirm your interest to join. They want to make sure you are as serious as they are.
Another important thing to note is that some of the more reputable avenues to submit to online do not guarantee inclusion. But because the benefits are so great, it is worth submitting your request regardless.
Some of the quality avenues are Squidoo, Ezinearticles and HubPages. I know that the latest Google Farmer update impacted some of these, but the fact is that these are some of the better quality resources out there. I believe the Farmer update will find a way to correct itself (if it hasn’t already) and reward sites that deserve better.
Though the answer might be obvious, I will tell you otherwise. There is no doubt that focusing on high quality avenues to build back links is the preferable route, but I have experienced some good results through mass back link building efforts as well.
Because mass submissions are a lot quicker to execute, it makes sense to at least try them. But if faced with a choice due to limited time and resources, definitely go with quality backlinks over quantity.
In conclusion, I’d just like to point out that no single tool online truly gives you an accurate count of how many incoming or back links you have to your website or blog. Check Yahoo, Google and Alexa and you will get three different answers.
Paying attention to stats can be discouraging, as the number is often grossly understated. I have learned from my experience to focus on link building efforts steadily over time without worrying much about what the analytics say. Even if you don’t see an uptick in the count, you will realize several benefits from your link building efforts.
What is your take on building quality backlinks? What strategy/strategies has/have worked best for you?