When I first started this blog in July 2010, I wrote about the ideal reader of this blog. Because I had no visitor traffic back then, the post got buried in the archives and based on my recent analytics review, I did not see much activity related to the post.
That said, I have learned from the RSS subscriber data that the readership of my blog spans from individuals interested in basic personal finance, intermediate to advanced investing, real estate, internet marketing, blogging, niche websites, making money from home, working online, and a few other categories.
This tells me that there is a bit for a broad interest group on my blog. The overarching theme across all interest groups is the desire to earn more money. That is indeed part of this blog’s goal, the other being creating more freedom and flexibility to live life on your own terms.
The two can be related, although they don’t have to be. For example, you can leverage financial abundance to create the lifestyle you want, specifically by establishing multiple streams of income that are passive and residual in nature.
On the other hand, you can quit a six figure paying profession and work from home for a third of the salary but have all kinds of freedom and flexibility (i.e. lifestyle design).
I was reminded to clarify who my target reader is by a comment left on my blog by Jason on November 11, 2010. His comment was as follows:
This post seems to contradict your philosophy about making passive income. Some of these activities are far from passive. They involve a lot of time and work and are not passive by any means. I work a full time job and my understanding is that you come from the same background and are trying to help those like me who are in the same situation you were in. But let me ask you, would you have been able to do some of these top 10 businesses when you were working and traveling?
I responded as follows:
Jason – welcome and thank you for your observation. While I am a very big advocate of passive income, the 10 side gigs according to Ask Men certainly don’t all revolve around the passive model. However, there is much more to picking a side gig than just choosing one that is passive in nature. It comes down to personal preference and what one derives enjoyment from.
You are right – I do come from the same background and that is why I am able to relate well – at least I’d like to think so.
I would have been able to do some of these, and some not given my unpredictable and crazy traveling schedule back when I was a consultant. That said, there is something for everyone, and anything worthwhile is worth mentioning on this blog. You never know who is reading and can benefit from the message.
The reader I had in mind when starting this blog is someone in exactly my situation. Because I often have ME in mind as the target reader, I can speak to the pain points and relate to others who are in my situation, have been there before or want to get there in the future.
This blog is intended for well educated, hard working and successful professionals who want more out of life. As I have often said, “more” could mean more financial independence and freedom to expedite retirement or, enjoy a higher quality one.
More could also mean the desire to achieve financial freedom to enable one to re-engineer their lifestyle, so they can enjoy life more (instead of slaving in the cubicle for years) and spend time doing the things they enjoy doing.
There are multiple other scenarios that apply. The ideal reader . . .
The last one is worth reiterating. At some point in a successful individual’s career, money stops becoming a factor, or at least as big of a factor as it was when starting out. Read my discussion on why this is true here.
Because the ideal reader of this blog has a successful career, he or she has discretionary cash that they are willing to invest to purchase the right tools that will help them achieve their objectives while maintaining their full time careers and keeping the stable cash flow coming in.
When you don’t have money to spend, the only option is to spend a lot of time and energy doing everything manually and by yourself. I am not saying you can’t do it the long and hard way. In fact I started out that way. What I am saying is that when you are a successful professional, one thing you don’t have much off is free time.
With just a small investment, you can save yourself the learning curve and all the effort and frustration that come with it. You can ensure that you can jump right into the thick of things. You WANT to invest that discretionary cash in resources that will enable you to create the free time, freedom, flexibility and financial abundance you are looking for.
That said, none of what I cover is a “get rich overnight” scheme. Succeeding at the various ventures discussed on this blog take a lot of preparation, careful execution, patience and persistence over time. This blog is not for the desperate, nor it is for those seeking to strike gold overnight.
So what if you only fit part of the requirement list? That’s completely fine. Like I said, I blog about topics that interest all kinds of readers. While this blog will most benefit my target audience, there is still a ton of valuable information that applies to other readers.
I encourage you to subscribe to my RSS feed to stay abreast of recent developments and discussions. I can guarantee you that sooner or later, you will see information that is not only very relevant to you as well, but also practical, actionable and one that will help you tremendously if applied.
In conclusion, I am glad that Jason posted his comment on my blog. It allows me to clarify the ideal reader of my blog for my readers once more, as well as reinforces my own sentiment about who should the reader of this blog be by typing my thoughts out aloud.
Do you fit the bill? If not, what topics would you like see discussed that can help you?Previous: The 2 Best Target Date Retirement Funds – Vanguard and T Rowe Price